"Wine, Tourism & Innovation" Forum

Institut Bernard Magrez
Conference in English
Tuesday, November 5th 2019 from 2:30 pm to 5:30pm.

The Wine, Tourism & Innovation Forum aims at putting the spotlight on innovative marketing trends in the wine and tourism industries. New technologies: augmented reality, virtual reality, artificial intelligence, apps that can improve the consumer’s experience in terms of purchase, visits, knowledge and wine acculturation.

But how to develop an innovation strategy in these industries? What are the challenges?

How to take advantage of these innovations to dynamize the wine industry?

Program

  • 2:30 pm – 3:00 pm: Introduction – « Innovation in the 21st century » // « Wine Innovation in Bordeaux »
  • 3:00 pm – 3:45 pm: Discussion Panel with local and international perspectives – « Experiential marketing through Innovation » – Interactions with speakers and audience
  • 3:45 pm – 4:15 pm: Pitch Sessions
  • 4:15 pm – 5:00 pm: Break – Companies projects’ show floor
  • 5:00 pm – 5:30 pm: Keynote Speaker

Speakers

Introduction

Aidan O’Brien, Master of Ceremony

Senior Partner at Dell Technologies & Expert in new technologies

Gilles Brianceau

Director
Inno’vin

"Experiential Marketing" - Discussion Panel

Gérard Spatafora, Panel Moderator

E-commerce strategy expert, Managing Director
E-studi’OZ.wine

"Experiential Marketing" - Discussion Panel : Testimonials

Robert Pierce

Founder
VR Wein

Paul Guillet

Director
Vivino France

Tatiana Bouzdine

Senior Professor KEDGE Business School Bordeaux

Pitch Session

WF logo v
Winefunding

Maxime Debure

McLaren Vale

Jennifer Lynch

Platypus Digital

Stanley Edwards

Exhibitors

Aveine

Nicolas Naigeon

Ekylibre

Karine Cailleaux

My Balthazar

Benjamin Sonet

Novaltess

Jean-Pierre Grenier

OenoManager

Thibault Vandorre

Vin.Co

Philippe Hugon

Winefunding

Maxime Debure

Winespace

Sylvain Thibaud

VR Wine

Robert Pierce

Repour

Tom Lutz

Platypus Digital

Stanley Edwards

Keynote Speaker

Paul Mabray

Wine Industry Digital Leader & Chief Executive
Emetry (data and brand insights consultancy)

More to come...

With the support of